Bringing back lost customers is one of the key tasks of email marketing. In this article, we will look at proven strategies that will help you re‑engage users who haven’t purchased in a long time.
Don’t send the same email to everyone. Divide customers into groups: those who haven’t bought in 3 months, six months, a year; those who previously bought expensive products; those who opened emails but didn’t click. Develop a separate offer for each group.
Use the customer’s name, purchase history, recommendations based on views. Personalized emails have 29% higher unique clicks.
Test different days and times. For reactivation campaigns, weekends or evening hours often work well. Analyze when your customers are most active in opening emails.
Offer a “just for you” discount, free shipping, a gift with the order, or access to a closed sale. It is important to make the offer time‑limited to create urgency.
One email rarely works. Create a series of 2–3 emails with intervals of a few days. The first – a reminder, the second – an enhanced offer, the third – a final attempt with a last‑chance deadline.
Track opens, clicks, conversions. If a campaign doesn’t work, change subject lines, offers, timing. TrigLux provides detailed analytics for each chain.
Remember: it is 5–10 times cheaper to bring back an existing customer than to acquire a new one. So invest in reactivation campaigns – they will pay off many times over.